As China enters the upward phase of a new economic cycle, the sales of various enterprises in the food processing and packaging machinery industry have increased by 30% - 40% year - on - year this year. In the competition with similar products of international enterprises, they have occupied a large proportion of large - customer purchases. Recently, at the 10th Shanghai International Packaging and Food Processing Technology Exhibition, industry elites analyzed the current development and future trends of the industry, summarized and put forward suggestions: **Analysis and Suggestions on Industry Development** **Product Innovation** During this process, there are some simple imitation and copying behaviors. Enterprises need to creatively research, develop and improve in terms of design concepts, the precision and details of processing techniques, and integrate elements suitable for the characteristics and needs of domestic food production to produce high - quality products and gradually narrow the gap with foreign counterparts. **Developing the Entire Production Line** From a business perspective, the profit of single - machine products is low, and it is difficult to expand the scale. With the increasing requirements of food and beverage production enterprises for production speed and labor efficiency, food equipment is also developing towards the automation of the entire production line. Competent enterprises can undertake turn - key projects such as full - process design, installation and commissioning of factories for customers according to their requirements, providing services for the entire production line. However, at the same time, there are still many small and medium - sized enterprises in China, as well as some enterprises producing regional characteristic products. They can only achieve partial mechanization, and some have unique requirements for the specifications of mechanical equipment. The cost of customized services for customers is relatively high. Generally speaking, there is still a large market demand for single - machine equipment. In the future, food machinery manufacturing enterprises need to find a win - win way to meet customers' personalized needs in terms of product quality, price, etc. **Strengthening International Competitiveness** Regarding the future of China's food processing and packaging machinery industry, industry insiders all express their optimism, believing that it will get better and better and has great potential. Fierce domestic competition is conducive to building the international competitiveness of food machinery. In the face of competition, each enterprise may have different positioning, paths and methods, but there is one common direction: to make "Made in China (Manufacturing + Creation)" more renowned and powerful. **Collection of Views** **Orient Everything to Customer Needs** Shanghai Huige: For conveying equipment, first of all, it is necessary to ensure the convenience and safety of food transportation for customers. Then, it should be able to provide products that meet the needs of energy - saving and efficiency - increasing for customers. In addition, improving the degree of automation and precision of products can liberate customers' labor force, thereby improving production efficiency and reducing costs for customers. Finally, sales points can be appropriately increased according to the distribution of customers to facilitate customer service. **Integrate Technology with Equipment** Sodick (Xiamen) Machinery: The manufacturing of equipment should be combined with the requirements of technology, which will be the future development direction of food machinery products. Continuously develop more personalized technologies and integrate them into the equipment. Sodick's products achieve chain - free drive. When designing, full consideration is given to microbial factors in the processing process. The entire machine does not use lubricating oil and does not need to be refueled during operation, so it will not cause any pollution to food. The entire machine is sealed and assembled in a clean - room, ensuring compliance with HACCP hygiene requirements. **Be Good at Seizing Market Opportunities, Not Evading Problems and Daring to Tackle Key Issues** Changzhou Tom Packaging Machinery: The currently unprecedentedly successful water - bottle machine product is the result of being good at seizing market opportunities. Because a large quantity of water - bottle machines was demanded by the customer of an old user of the company, the company invested manpower, financial and material resources to overcome all difficulties and gradually occupied a large share of this market. At the same time, "Closely monitor the problems arising from the use of equipment and the improvement suggestions put forward by users. Any problem must be solved; problems that others can't solve, we also need to solve. Don't evade, and the more difficult the problem, the more we should tackle it." **Quickly Shift Strategies, and Being Well - Informed Can Rescue the Market** Shanghai Jimei Food Machinery: During the financial crisis, dairy and beverage enterprises in developed countries in Europe and America had already experienced the stage of large - scale production line installation, and the production lines were basically saturated. However, the demand for individual single - machine products was high, and the company's single - machine products were mainly sold to countries such as the United States and France. For developing countries, the dairy and beverage industry was in a stage of rapid development, and the demand for production lines was large. So the company's production lines were mainly sold to countries in the Middle East, South Asia, Russia, Central Asia, and Africa. "Therefore, there is no sunset industry, only sunset enterprises." **Guaranteed After - sales Service Means Competitiveness** China Hualian Machinery: When products are the same, ensuring good after - sales service can make an enterprise more competitive. At present, many enterprises are providing the entire production line for customers. However, there is a problem that many enterprises focus on sales, and the products are equipped by other enterprises, so they do not fully understand the performance of various equipment, and the after - sales service may not be guaranteed. Only when an enterprise masters the performance of the equipment on the entire production line can it meet various needs of customers. **Develop New Products without Fear of Imitation** Wenzhou Mingrui Machinery: For food production enterprises, the cost of labor is getting higher and higher, and enterprises will consider using machinery to replace manual labor. Therefore, it is necessary to promptly discover the special needs of special industries (small - scale industries, regional industries), continuously improve product quality and production speed, and take advantage of the high cost - performance of domestic products to provide special material packaging solutions for more industries. There are many counterfeit products in the market, but as long as better products are continuously developed, imitation will always lag behind. **Sales Staff as Customers' Technical Advisors** Zhongtian Haoyu Technology: When manufacturing mechanical equipment, first of all, it is necessary to ensure the safety of the produced food, and guarantee the two basic functions of food flavor and nutritional value. Secondly, attention should be paid to improving the degree of automation of the machinery. The energy - saving and emission - reduction needs of users should also be considered. Sales staff are not only engaged in sales but also act as sales engineers and customers' technical advisors, being able to meet the pre - sales, in - sales and after - sales service needs of customers. To seek growth points for economic development, efforts should be made to do well in automated production lines, innovative and high - end products, and expand into more fields.